PROCESS: Rugby Farms shed supervisors Khaled Saifullah, Lisa Howard and Kimberley Hearn.
PROCESS: Rugby Farms shed supervisors Khaled Saifullah, Lisa Howard and Kimberley Hearn. Lachlan McIvor

No need to get red faced over greens at the dinner table

GETTING kids to eat their vegies each night at the dinner table is a familiar battle for most parents.

But one Gatton farming operation, in partnership with Coles, are now helping in that fight with a new line of products designed to get kids excited about eating their greens.

Family-owned Rugby Farm have been supplying the supermarket chain with produce for close to two decades and began a partnership producing convenient, pre-packaged vegetables four years ago.

The latest range, including noodles made from sweet potato and zucchini as well as sweet potato chips, was launched in February and can be seen on shelves around the country.

Their range of cauliflower and broccoli rice and pumpkin and carrot noodles, which launched in May of last year, were voted as Product of the Year by the Consumer Survey of Product Satisfaction.

It is all done on-site in Gatton, using the vegetables grown on farms in the Lockyer Valley and at their other operations in North Queensland and on the Southern Downs.

Director Matt Hood, who runs the business alongside brother Dan, said the products would make plating up vegetables quicker and easier.

Although his four kids are all grown-up now, he still knew how much of a struggle it can be.

"We're trying to make vegies fun, a bit exciting and a bit different to get the kids a bit more interested and enjoying their vegies," Mr Hood said.

"It's about how do we make it easy, simple and so there's no waste at home. There's a lot of pluses with these new products."

That also means there is less wastage on his end too, equalling an increase in yields and crop recovery.

"Everyone wants perfect produce today, so if a head of broccoli is a little bit damaged or a cauliflower has a little bit of yellowing on it because it was exposed to sunlight, it no longer makes the grade," he said.

"The 90 per cent of the product that is good and perfect is now being utilised, instead of down grading it."

Shipping their produce around Australia means there is never a moment of down time.

"We've got a great team of people working with us and we thank all of them for their efforts," Mr Hood said.

"It's important to recognise our local people and the great job they do."